Willa - Personal portfolio template

About Willa

Willa is a one-page site for a coach, therapist or teacher whose visitors arrive nervous rather than shopping. It shows people the whole thing before they commit to any of it: the route is drawn at the top, the hour they would book is opened up minute by minute in the middle, and every offer says plainly who it is right for.

The page opens on a hero pairing a portrait with a four-stop path across its foot: you write, the first hour, the twelve weeks, keep going. Below it the figures are printed over filled cell strips, so a number reads as a share of something rather than a boast. An about block closes on a strip of seven day cells, the working days toned differently from the quiet ones, which answers the availability question before it is asked. A plate sheet shows the places the work happens.

The middle of the page is where Willa is unlike anything else in the catalog. Ways to train are cards carrying a format chip, a "right if" line and a two-cell foot of length and price, with exactly one flagged as the usual starting point and filled in the accent. The programs come live from the Portfolio app as full-width rows whose third cell is a ticked list of who each suits. Then one session is laid out down a clock rail, every block drawn to its true share of the hour and the minutes added up at the foot.

It closes on references stamped with the program each client did, the Resume app as a card of certifications and courses, an accordion with the reassurance a hesitant reader needs kept beside it, and a booking slip with a what-happens-next track alongside the form.

The chrome is a light rail fixed on the left, carrying a portrait, a status chip and a menu riding a vertical track that fills down to wherever the reader is on the page. It is sized to fit a laptop screen. Signika and Mulish set the type; a deep violet accent sits on cool paper and pale lilac, energetic without the shouting a fitness site usually does. Portfolio, Resume and Links are wired and filled.